JetAds · Current brand guide · October 2026

Real people.
AI-powered speed.
Ads built to grow.

The colours, type, voice and visual standards behind JetAds today. A human advertising agency enhanced by AI, with a real team accountable for the work.

Download Brand Guide

01 · Positioning

Human-led. AI-enhanced. Performance-focused.

JetAds is a real human advertising agency enhanced by AI—not autonomous software or an AI agent on autopilot.
We build, test, improve and scale paid ads. Not just campaign maintenance. JetOS brings offer, creative, tracking and scaling into one advertising operating system.
Clients work one-on-one with real specialists in Slack. AI supports research, copy, creative and analysis; humans own strategy, review and decisions.
Homepage promise: Jet To Scaling Your Ads. Guaranteed. Getting ads profitable and actually scaling is hard—we're the flight crew that makes it easier.
General guarantee: Our Ads Perform, Or You Don't Pay. Industry headlines call out the niche, with concise positive-ROI/pay-on-results supporting copy and no timeframe.
Primary CTA everywhere: Get My Free Ads Scaling Roadmap—the shared blue gradient button, title case, one line.
Specific offers and prices stay on their own pages; general pages never inherit an experimental offer.

02 · Logo & imagery

Place the real asset.

The maintained transparent logo is referenced by src/assets/jetads-logo.png.asset.json. JetLogo renders approved blue, white and black colourways; PNG downloads use that same asset. An outlined print master is not supplied.

Brand Blue (#1A8CFF) on light is the default. White is for dark surfaces; black (#0B1220) is for single-colour print or partner placements.
Place the real asset. Never retype, redraw, stretch, rotate, outline or add effects. Clearspace is 30% of logo height on all sides.
Keep the whole plane glyph intact when isolated. Never clip a wing or tail.
Use real team photos, client logos and shared case-study assets. Never invent clients, testimonials or results.
Ads-service mentions use actual platform logos scaled to the text and baseline-aligned.

03 · Colour

Blue identity. Clear contrast.

Identity & action

JetAds blue is the identity. Primary actions use one deep-blue to sky-blue gradient on both light and dark surfaces. No purple.

Brand Blue

#1A8CFF

--v2-brand-blue

Placed JetAds logo on light surfaces.

Jet Blue

#1076EA

--v2-navy

Blue emphasis and platform-icon backgrounds.

Jet Blue light

#2F9DFF

--v2-navy-hi

Supporting blue accents.

Action start

#0B3F8F

--audit-gradient (0%)

Deep-blue CTA start.

Action middle

#1A76D6

--audit-gradient (52%)

Blue CTA middle.

Action finish

#58B8FF

--audit-gradient (100%)

Sky-blue CTA finish.

Surfaces & text

Current homepage tokens: white, cool light fields, ink text and clear contrast. Use semantic roles, not a new palette.

Paper

#FFFFFF

--v2-paper

Reading surface and light header.

Alternate paper

#F5F8FB

--v2-paper-alt

Light section contrast.

Mist

#F4F4F5

--v2-mist

Neutral-grey panels where already used.

Ink

#0C1622

--v2-ink

Main text on light surfaces.

Deep ink

#0B1220

--v2-ink-deep

Dark header and surface base.

Baseline

#5A6B7C

--v2-baseline

Supporting light-surface copy.

Rule

#E3E9F0

--v2-rule

Light borders and dividers.

Dark body

#9AA5B4

--v2-dark-body

Supporting dark-surface copy; headlines are white.

Proof & accents

Meaningful colour in reviews, illustrations and performance data—not competing CTA colours.

Lift

#00A9FF

--v2-lift

Performance figures, links and icons.

Sky light

#7CC7FF

--v2-sky-hi

Dark-surface emphasis and light-blue illustration accents.

Growth Green

#16A34A

--v2-green

Growth and connected/approved states.

Green light

#22C55E

--v2-green-hi

Supporting growth illustrations.

Signal Gold

#F5A524

--v2-gold

Review stars and guarantee emphasis.

Flag

#D1452F

--v2-flag

Errors and exclusions.

--audit-gradient

The primary CTA gradient on all surfaces. Hover reverses the blue stops. Never purple or violet.

linear-gradient(100deg, #0B3F8F 0%, #1A76D6 52%, #58B8FF 100%)

--v2-grad-ink

Signature dark field for the standard footer and established dark sections. A surface treatment, not a button gradient.

linear-gradient(180deg, #0C2247 0%, #071630 42%, #030711 100%)

04 · Typography

Condensed offers. Clear everyday type.

Anton · Offer headlines · 400

Everything an ad agency does.

Condensed uppercase offer headlines and large footer guarantee. Weight 400.

Plus Jakarta Sans · Headings · 600–800

Your ads. Our team.

Section headings and card titles, weights 600–800.

IBM Plex Sans · Body & UI

Work one-on-one with the people growing your ads.

Body and UI. General body 16px, comfortable 1.6–1.65 leading.

IBM Plex Mono · Data & labels

01 / Onboard · Scale the ads

Instrument Serif · Editorial emphasis

A smarter way to run ads.

Editorial accents, italic heading emphasis and selected quotes; not body UI or buttons.

Caveat is reserved for existing handwritten accents.

Anton carries established condensed offer headlines; Plus Jakarta Sans carries regular headings. Cabinet Grotesk is legacy, not the current website font.
Buttons are title case, never all caps. Headline capitalization follows the page; Anton hero treatments are uppercase.
Letter-spacing is 0. Keep tight readable headline leading and generous body leading.
Preserve page-specific type sizes and established responsive scales.
Constrain headline width and leave clear gaps between navigation, proof, headlines and actions. Mobile text must not touch the edges.
Numbers carry units. Use mono/tabular type for data.

05 · Buttons & layout

One blue primary treatment.

Get My Free Ads Scaling Roadmap See How We Work

Primary: Global audit-cta: #0B3F8F → #1A76D6 → #58B8FF, white label, 2px white border at 70% opacity, 16px corners, blue ring, dark bottom edge and blue glow.
Size: Body/footer/lander buttons match the homepage hero: 17px type and 20px/32px padding desktop; 13px and 16px/20px padding on narrow screens. Header buttons stay compact and pill-shaped.
Motion: Hover reverses the blue gradient and lifts 2px; press moves down 4px. Respect reduced motion.
Labels: Get My Free Ads Scaling Roadmap. Title case, text-transform: none, zero letter-spacing, one line.
Secondary: Neutral/outline treatment with an arrow or relevant icon, not another competing primary colour.
Navigation: Header keeps the compact pill CTA; body, footer and lander CTAs are large. Case-study links open in a new tab.

Shape & spacing

999px: Compact navigation CTA, sticky header, avatars and badges.
16px: Large primary page CTAs with the shared white border and dimensional shadow.
8px: Cards, photos and dialogs where already used.
14px: Existing general V2 component radius; preserve established components.
32px / 40px: Established large panels and footer, mobile / desktop.

Use generous full-width sections with a constrained inner layout. Preserve established homepage rounded contrast panels and the standard footer. Do not force alternating colours, nest decorative cards or invent new background themes.

Light

White #FFFFFF, alternate paper #F5F8FB and existing neutral mist #F4F4F5 panels.

Reading sections, team, proof, pricing and FAQ.

Dark

Ink gradient #0C2247 → #071630 → #030711, white headings and muted light copy.

Established homepage/performance contrast treatments and the standard dark footer.

06 · Creative

Brand-aligned. Human-reviewed.

1:1

Feed and carousel.

Text inside the middle 80%.

4:5

Primary feed.

Text inside the middle 80%, extra room at the bottom.

9:16

Reels and Stories.

Top 14% and bottom 20% are unsafe because placement UI overlaps.

JetAds-branded ads use these visual rules. Client creative follows each client's actual branding and approved style.
Anton or Plus Jakarta Sans for clear hooks, short lines and safe margins. Never place important text on busy imagery.
Use the actual logo graphic when branding is needed, never a typed business name in its place. Kong-style prompts must not include the client's brand or business name.
Show real products, people and sourced proof. Label demonstration figures illustrative. Never invent a guaranteed ROAS multiple.
JetAds end frames use the approved offer and a blue CTA, not legacy orange or purple.
AI supports brand-aligned concepts; a human reviews claims, compliance and creative before client approval.

07 · Voice

Say what we do. Show who's doing it.

Plain, direct, specific. Short sentences. Lead with the outcome, offer or evidence, not adjectives.
Human-led, AI-enhanced. Explain who owns the decisions; never imply unattended software.
Talk about growing and scaling ads, not simply maintaining an account.
Canadian English: optimize and behaviour. Keep proper nouns: JetAds, JetOS, Meta, Google, Slack and AI.
Use approved guarantees and sourced proof. Never invent client results, deadlines, scarcity or guaranteed multiples.
Specific offers and prices stay on their own pages.
Footer headline: Advertising That Grows Your Business, Guaranteed. Keep the removed Meta/Google tagline removed.

Don't: Autonomous AI agents run your entire business.

Do: A real ads team. AI-powered speed. One-on-one in Slack.

Don't: We maintain your ad account.

Do: We build, test and scale the ads that grow your business.

Don't: Unlock revolutionary 10x performance.

Do: Our Ads Perform, Or You Don't Pay.

Don't: A guaranteed 5x ROAS for every client.

Do: We agree on what performance means before we start.

Avoid

leverage · unlock · seamless · game-changing · supercharge · crush it · 10x · secret sauce · revolutionary · we're passionate about · in today's fast-paced world

Purple or violet CTA gradients.
All-caps CTA labels or negative letter-spacing.
Legacy orange buttons or Cabinet Grotesk as the current font.
Invented proof, testimonials or guaranteed multiples.
AI-only positioning without the real team.
Experimental offers copied onto general pages.

08 · Reference & export

The same guide, ready to share.

Download Brand Guide

/* Current homepage values. Use semantic roles in page code. */
:root {
  --audit-gradient: linear-gradient(100deg, #0B3F8F 0%, #1A76D6 52%, #58B8FF 100%);
  --audit-on-action: #FFFFFF;
}
.v2 {
  --v2-brand-blue: #1A8CFF;
  --v2-navy: #1076EA;
  --v2-navy-hi: #2F9DFF;
  --v2-paper: #FFFFFF;
  --v2-paper-alt: #F5F8FB;
  --v2-mist: #F4F4F5;
  --v2-ink: #0C1622;
  --v2-ink-deep: #0B1220;
  --v2-baseline: #5A6B7C;
  --v2-rule: #E3E9F0;
  --v2-dark-body: #9AA5B4;
  --v2-lift: #00A9FF;
  --v2-sky-hi: #7CC7FF;
  --v2-green: #16A34A;
  --v2-green-hi: #22C55E;
  --v2-gold: #F5A524;
  --v2-flag: #D1452F;
  --v2-grad-ink: linear-gradient(180deg, #0C2247 0%, #071630 42%, #030711 100%);
  --v2-grad-action: var(--audit-gradient);
  --v2-grad-spectrum: var(--audit-gradient); /* legacy name; now blue only */
  --v2-page-font-display: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --v2-page-font-sans: "IBM Plex Sans", ui-sans-serif, system-ui, sans-serif;
  --v2-page-font-mono: "IBM Plex Mono", ui-monospace, monospace;
  --v2-page-font-serif: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --v2-radius: 14px;
}
/* Offer headlines: Anton 400. CTA radius: 16px. Cards: 8px where already used.
   Navigation: pill. Letter-spacing: 0. */