20 tools · updated regularly

The exact stack We Use To Run $30M+ In Ad Spend.

Every tool below is one we pay for and use on live accounts: what it's for, why it earns its spot, and a link to try it.

Tracking & attribution

Where every decision starts. Clean data in, cheaper customers out.

Hyros

hyros.com

Core

Best ad tracking for $10k/mo+ spenders

Server-side tracking that sends cleaner conversion data back to Meta and Google, so their AI optimises toward buyers instead of cheap clicks.

Open Hyros

CallRail

callrail.com

Best phone call tracking for ads and websites

Tracks which campaign, ad and keyword produced every phone call, so service businesses can score leads on calls instead of guessing.

Open CallRail

Creative & production

The fastest path from angle to finished ad.

MaxFusion AI

maxfusion.ai

Core

Best AI ads generator

Spins up finished static and video ad concepts in minutes, so we can test ten angles for the cost of one production day.

Open MaxFusion AI

Arcads

arcads.ai

Best AI UGC ads creator

AI actors deliver our scripts as UGC-style video, so we can launch creator-look ads without booking creators.

Open Arcads

Creatify

creatify.ai

Best for ecommerce ad creative

Turns a product page or product shots into scroll-stopping video ads, so ecommerce brands can test new hooks without a shoot.

Open Creatify

ChatGPT

chatgpt.com

Best for images and statics

Builds out creative images and static ad concepts fast, so we can get a new angle in front of an audience the same day.

Open ChatGPT

Ad research

Start from what's already working in your market.

Atria

tryatria.com

Core

Best ad research tool

Fast library of the ads already winning in your market. It's the starting point for every angle we write.

Open Atria

Funnels & landing pages

Where the click becomes a lead.

Lovable

lovable.dev

Core

Best website builder and ad funnel builder

We build entire sites, landing pages and ad funnels here in hours instead of waiting on a dev queue (this page was built with it).

Open Lovable

Perspective

perspective.co

Best mobile-first funnel builder

Mobile-first funnels that qualify while they convert, a fast option for paid lead gen.

Open Perspective

Leadpages

leadpages.com

Best simple landing page builder

Fastest way to get a clean, fast-loading opt-in page live when you don't need a full funnel build.

Open Leadpages

Typeform

typeform.com

Best qualification forms

Qualification forms that filter out tire-kickers before anything hits the calendar.

Open Typeform

Calendly

calendly.com

Best booking tool for sales calls

Simple, reliable scheduling that gets qualified prospects onto the calendar without back-and-forth.

Open Calendly

Ecommerce platform

Where the product actually gets sold.

Shopify

shopify.com

Core

Best ecommerce platform for paid traffic

Start for free, keep building for $1/month, plus earn up to $13,000+ in credits as you sell. Fast checkout and clean conversion data make it the easiest store to scale ads on.

Open Shopify

CRM & pipeline

Where a lead becomes a booked deal.

GoHighLevel

gohighlevel.com

Core

Best all-in-one CRM for lead gen

CRM, pipelines, SMS and follow-up in one place, so leads get worked instead of sitting in an inbox.

Open GoHighLevel

Email & follow-up

The revenue most advertisers leave on the table.

Kit

kit.com

Core

Best email platform for courses and nurture

Runs our courses and nurture sequences with tagging clean enough to segment by offer.

Open Kit

Automation & AI workflows

The glue that keeps leads moving without a human step.

Zapier

zapier.com

Core

Best for automation and AI workflows

Connects forms, CRM and email (and now AI steps), so no lead sits waiting on a manual task.

Open Zapier

Planning & ops

How we keep 8-figure spend accountable.

JetAds Profit Calculator

jetads.ai

See how ads can scale your business

Plug in your spend and margins to see what paid traffic is worth to you before you commit a dollar.

Open JetAds Profit Calculator

Claude

claude.ai

Core

Best for general AI building and advice

Our default thinking partner for reasoning through account decisions, building internal tools and pressure-testing strategy.

Open Claude

Slack

slack.com

Best for client communication

Shared channels with every client, so wins and issues surface the same day.

Open Slack

Notion

notion.so

Best for SOPs and playbooks

Our SOPs, creative briefs and account playbooks live here.

Open Notion

Want this stack run for you?

We run paid acquisition for brands spending $10,000+ a month. Book a free call and we'll show you where the hidden profit is in your ads.

Get My Free Ads Scaling Roadmap

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