Alacrity Academy offers an immersive digital marketing bootcamp that equips students with cutting-edge skills across multiple disciplines. Led by industry veterans, the program delves deep into search engine marketing, social media strategies, and content creation techniques. Participants benefit from hands-on mentorship, gaining insider knowledge of the latest trends and best practices that drive success in today's fast-paced digital landscape.
Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition:
Needed to rapidly grow student base in a competitive digital marketing education landscape
Required to maintain high ROAS while scaling up advertising efforts across multiple platforms
Faced the challenge of turning interested leads into committed students for a high-value program
To address these challenges, our team implemented a strategy that involved the following key initiatives:
Designed and implemented a comprehensive webinar funnel strategy, leveraging both paid advertising and email nurture sequences to acquire and convert leads
Required to maintain high ROAS while scaling up advertising efforts across multiple platforms
Faced the challenge of turning interested leads into committed students for a high-value program