How Amberlea Increased Leads By 73% At A 23% Cheaper CPL
Introduction
Having opened it's practice in 2016, the Amberlea Physiotherapy team has, for the last five years, spent every minute of every day passionately engaged in learning, listening, and rehabilitating. Learning about our clients; listening to your problems and needs; rehabilitating your injuries; and using their expertise to help their clients achieve your treatment goals and an end result that offers a release from pain & love of movement.
Summary of Results
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Key Challenges
Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition:
Past Agency
Amberlea previously worked with a advertising agency that practices the "set it & forget it" methodology. The result was an underperforming account with little accountability.
Weak Impression Share
Amberlea was struggling to dominate their most desirable searches in their local area. Searches like "Physical therapy near me" & "physical therapist".
Competition
With a small local service area, Amberlea struggled to outcompete bigger clinics in the same area in the Google Search results.
Key Solutions
To address these challenges, our team implemented a strategy that involved the following key initiatives:
Geo Targeted Keyword Segmentation
To gain better impression share on the keywords that convert highest, we used broad match with a massive list of negative keywords to remove low quality searches.
Call Tracking Upgrade
Amberlea was struggling to dominate their most desirable searches in their local area. Searches like "Physical therapy near me" & "physical therapist".
Ad Optimization
With a small local service area, Amberlea struggled to outcompete bigger clinics in the same area in the Google Search results.
Winning Ads
How Amberlea Increased Leads By 73% At A 23% Cheaper CPL
What Our Clients Say
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