How We Scaled MedTech Startup Cognito Health To $1M ARR With A 55% Reduced CAC
Introduction
Cognito is a Canadian online mental health service offering 1-on-1 virtual treatment, delivered by a dedicated team of providers who are committed to supporting you every step of the way. Cognito treats mild to moderate anxiety, depression, insomnia, and ADHD. Cognito looks to make treatment for today's most common mental health conditions easier & more accessible.
Summary of Results
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Key Challenges
Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition:
High CAC On Google Ads
Previous approach to Google Ads was resulting in a CAC that was unprofitable. CAC needed to improve dramatically to progress at a healthy growth trajectory as they headed into another round of funding.
Slow Cash Collection Cycle
Since Cognito Health is a subscription-based service they lose money on their initial customer acquisition & replenish this investment of the next 6+ months. Reducing the CAC would enable them to grow faster by collecting cash more efficiently for reinvestment.
CEO's Time Was Stretch Thin
The CEO was also the one managing the Google Ads Campaign. By hiring us as the experts to manage the ads, Cognito could buy back time & increase their results.
Key Solutions
To address these challenges, our team implemented a strategy that involved the following key initiatives:
Google Campaign Optimization
Conducted in-depth keyword analysis to identify and focus on the most effective terms related to specific mental health conditions. Increased segmentation within the campaigns, ad groups, and ads to provide more relevance for specific search queries. The result was a higher click-through rate & more conversions for cheaper.
Post-Click Landing Pages
Since Cognito Health is a subscription-based service they lose money on their initial customer acquisition & replenish this investment of the next 6+ months. Reducing the CAC would enable them to grow faster by collecting cash more efficiently for reinvestment.
Cut Weak Performers & Scaled Top Offers
The CEO was also the one managing the Google Ads Campaign. By hiring us as the experts to manage the ads, Cognito could buy back time & increase their results.
Winning Ads
How We Scaled MedTech Startup Cognito Health To $1M ARR With A 55% Reduced CAC
What Our Clients Say
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