Drumeo is the world’s biggest online drum education platform. You might know them from their world-class drum videos, supportive community, or our awesome Drumeo Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style drumming shows to educate and entertain. That’s Drumeo.
Drumeo has been running ads on Meta & Google for almost two decades. This resulted in some bloat across their multiple ad accounts, and advertising account structure that was outdated, hindering results.
Drumeo deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Even though Drumeo had mountains of historical data, a fresh start to split-testing was due to improve their ad results further.
To combat the overcomplexity of the ad accounts, we merged multiple ad accounts, and multiple separate campaigns together. The result was improved ad efficiency across all campaigns by giving Facebook & Google grouped budgets to maximize our results automatically. We also leveraged a new campaign structure, broader ad set targeting, top performing ad engagement to increase results from day one.
Drumeo deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Even though Drumeo had mountains of historical data, a fresh start to split-testing was due to improve their ad results further.