Drumeo: Scaled Ad Revenue By 103% At A 3.6 ROAS
Drumeo is the world’s biggest online drum education platform. You might know them from their world-class drum videos, supportive community, or our awesome Drumeo Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style drumming shows to educate and entertain. That’s Drumeo.
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THE STORY
Scaling Drumeo To New Heights
THE OBSTACLE
Improving Ad Efficiency & Scaling
Overcomplexity
Drumeo has been running ads on Meta & Google for almost two decades. This resulted in some bloat across their multiple ad accounts, and advertising account structure that was outdated, hindering results.
Understanding ROI & Budgeting
Drumeo deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Split-testing & Optimization
Even though Drumeo had mountains of historical data, a fresh start to split-testing was due to improve their ad results further.
THE SOLUTION
Doubling Our Revenue YoY
Combining & Simplifying
To combat the overcomplexity of the ad accounts, we merged multiple ad accounts, and multiple separate campaigns together. The result was improved ad efficiency across all campaigns by giving Facebook & Google grouped budgets to maximize our results automatically. We also leveraged a new campaign structure, broader ad set targeting, top performing ad engagement to increase results from day one.
ROI Calculator & Media Plan
Working with their internal team, we developed a clear media plan to plan, track, and better allocate budget across the entire year, broken down by month. We also worked with their team to understand the value-per-action of each of our lead generation campaigns, direct-to-trial campaigns, and promotions to allocate budget achieve the highest ROI across Facebook & Google.
Daily Ad Testing & Optimization
The new account structure allowed us to be setup for success from day one, but our work was just starting. Through (often daily) testing & optimization of new targeting, ads, budgets, keywords, and more we were able to drive down our CPL (cost per lead) and CPT (Cost per trial) consistently. This allowed us to experiment with aggressively scaling up our budget until we reached decreasing efficiency.
What Our Clients Say
Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.
JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend
Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!
With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.
They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.
With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.
Love the strategy, expertise, and quality of support and accountability.
The team is great to work with, and have driven excellent improvements for us!
JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!
