Drumeo: Scaled Ad Revenue By 103% At A 3.6 ROAS

Industry
E-Learning / App
Location
Abbotsford, BC
Company Size
51-200

Drumeo is the world’s biggest online drum education platform. You might know them from their world-class drum videos, supportive community, or our awesome Drumeo Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style drumming shows to educate and entertain. That’s Drumeo.

0

1

2

3

4

5

6

7

8

3.

1

2

3

4

5

6

7

8

0

6

x

ROAS

0

1

2

3

4

5

6

7

8

2

94

8

7

6

5

4

3

2

1

94

k

Leads

1

8

7

6

5

4

3

2

1

1

03

1

2

3

4

5

6

7

8

03

%

Revenue Growth

0

1

2

3

4

5

6

7

8

38

%

Ad Spend Increase

THE STORY

Scaling Drumeo To New Heights

Drumeo has been the biggest name in Drumming education for the last decade. Their awesome product had already impacted hundreds of thousands of aspiring drummers, but there was still countless drummers around the world who hadn’t heard or tried Drumeo. We had one goal, to scale Drumeo’s impact to more students in the most efficient way through paid advertising. We helped Drumeo improve their advertising efficiency on Meta & Google, ultimately reaching more students & scaling faster then ever.

THE OBSTACLE

Improving Ad Efficiency & Scaling

1

Overcomplexity

Drumeo has been running ads on Meta & Google for almost two decades. This resulted in some bloat across their multiple ad accounts, and advertising account structure that was outdated, hindering results.

2

Understanding ROI & Budgeting

Drumeo deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.

3

Split-testing & Optimization

Even though Drumeo had mountains of historical data, a fresh start to split-testing was due to improve their ad results further.

THE SOLUTION

Doubling Our Revenue YoY

1

Combining & Simplifying

To combat the overcomplexity of the ad accounts, we merged multiple ad accounts, and multiple separate campaigns together. The result was improved ad efficiency across all campaigns by giving Facebook & Google grouped budgets to maximize our results automatically. We also leveraged a new campaign structure, broader ad set targeting, top performing ad engagement to increase results from day one.

2

ROI Calculator & Media Plan

Drumeo deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.

3

Daily Ad Testing & Optimization

Even though Drumeo had mountains of historical data, a fresh start to split-testing was due to improve their ad results further.

What Our Clients Say

Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.

Amy Hall
CEO, Goldilocks Goods

JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend

Justin Love
Founder, MaestroDMX
Sherman Mok
Director, Amberlea Physio

Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!


Kurtis Hurrie
Head of Revenue, First Light Technologies

With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.


Tiago Ritter
Advertising Director, Musora Media Inc.

They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.


Jonathan Belliveau
Head of Marketing, Alacrity Academy

With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.


Chad Kettner
CMO, Musora

Love the strategy, expertise, and quality of support and accountability.



Jason Kerkvliet
CEO, LifestyleRx

The team is great to work with, and have driven excellent improvements for us!


Michael Tension
Co-Founder, Hidden Bands

JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!