How First Light Technologies Won $412K In New Deals Through Paid Search Campaigns
Introduction
First Light Technologies manufactures award-winning solar lighting technology for some of the world biggest brand. This includes Amazon, Intel, The US Military, American Express, NASA, Luxor Las Vegas, and many more. This Canadian company, nestled on the island of Victoria, Canada, has developed some of the most reliable solar lights on the market today. Their mission is to make outdoor spaces better for people. To make solar lighting the first choice for outdoor lighting, working relentlessly to improve its performance, design and simplicity so that they are the most cost effective, easy to install, stylish, robust and reliable option. Over the last 5 years, they’ve experienced 293% revenue growth.
Summary of Results
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Key Challenges
Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition:
Consistent Deal Flow & Lead Generation
Utilizing a paid advertising strategy was the best option to enabled First Light to consistently generate high-quality leads on autopilot.
Competitive Ad Landscape
7-10 brands bidding for the same industrial lighting keywords at a time, leading to a expert tailored strategy needed in order to only bid on high-intent keywords.
Balancing Multiple Campaign Objectives
Campaigns focused on generating form leads and direct phone calls, which posed a challenge to effectively track & optimize campaigns around lead value.
Key Solutions
To address these challenges, our team implemented a strategy that involved the following key initiatives:
High-Intent Keywords
Main Search Campaign Targeting High-Intent Keywords
Iterative Testing
7-10 brands bidding for the same industrial lighting keywords at a time, leading to a expert tailored strategy needed in order to only bid on high-intent keywords.
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Branded Search
Campaigns focused on generating form leads and direct phone calls, which posed a challenge to effectively track & optimize campaigns around lead value.
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Winning Ads
How First Light Technologies Won $412K In New Deals Through Paid Search Campaigns
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