Fray Fitness: Scaled Sales By 55% At A 4.7 ROAS
Fray Fitness grew out of one man's passion for fitness and has developed into a knowledgeable, helpful family of fitness professionals. They recognized the need for high quality, yet affordable equipment at every level. From home gyms to commercial equipment, priding themselves on having the best prices for premium fitness equipment in the market today. Fray Fitness is a USA based company, and we are headquartered in Memphis, TN.
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THE STORY
Adding Jet Fuel To Fray’s Ad ROI
THE OBSTACLE
Building The Acquisition Machine
Starting From Scratch
Fray Fitness was doing very little digital advertising before partnering with JetAds. Besides a few boosted posts, there was no real strategy or KPI’s around efficiency. With their strong product-market-fit, we knew an effective digital advertising strategy would be a home run for ROAS.
Tracking & Understanding ROI
Fray uses Shopify, so the first thing was to build out tracking on the top ad platforms we knew they needed to be on: mainly Meta & Google Ads. Meta would provide Facebook with blanket coverage for new awareness, and Google Ads would provide in-market traffic for exactly the fitness equipment people are searching to buy.
Split-testing & Optimization
Fray Fitness didn’t have any prior data, so testing fast & efficiently was needed to find the best pockets of customers based on unique angles & messaging. Once we found what worked, we needed to double down to keep scaling.
THE SOLUTION
JetFuel To Fray’s Revenue
Building Out The Strategy
We deployed our JetAds Campaign Strategy to get the highest ROI from Meta & Google Ads from day one. On Google, this meant a Search campaign & Shopping targeting the most popular fitness items people were actively searching for. On Facebook, we focused on premium image & video ads highlighting key products & promotions.
ROI Optimization & Forecasting
On Meta & Google ads we started optimizing for purchases & ROAS. With proper tracking setup, we were able to quickly see which campaigns were profitable at a high ROAS, and which ones needed to be cut to maximize our returns. These fast feedback loops were key to helping use scale fast in the most efficient way possible. This also allowed us to forecast scaling month to month.
Daily Ad Testing & Optimization
Split-testing on Google involved multiple ad groups, segmented keywords, ad copy variations, and ROAS targets. Split-testing on Facebook involved persona creation, creative iterations, ad copy variations, and ad set targeting tests. With, often daily, testing of these variables we quickly found winning ads with a high ROAS we could scale much further while cutting any losses. Ultimately, this resulted in high ROAS ads and key insights to make better ads & continue testing.
What Our Clients Say
Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.
JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend
Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!
With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.
They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.
With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.
Love the strategy, expertise, and quality of support and accountability.
The team is great to work with, and have driven excellent improvements for us!
JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!
