Fray Fitness grew out of one man's passion for fitness and has developed into a knowledgeable, helpful family of fitness professionals. They recognized the need for high quality, yet affordable equipment at every level. From home gyms to commercial equipment, priding themselves on having the best prices for premium fitness equipment in the market today. Fray Fitness is a USA based company, and we are headquartered in Memphis, TN.
Fray Fitness was doing very little digital advertising before partnering with JetAds. Besides a few boosted posts, there was no real strategy or KPI’s around efficiency. With their strong product-market-fit, we knew an effective digital advertising strategy would be a home run for ROAS.
Fray uses Shopify, so the first thing was to build out tracking on the top ad platforms we knew they needed to be on: mainly Meta & Google Ads. Meta would provide Facebook with blanket coverage for new awareness, and Google Ads would provide in-market traffic for exactly the fitness equipment people are searching to buy.
Fray Fitness didn’t have any prior data, so testing fast & efficiently was needed to find the best pockets of customers based on unique angles & messaging. Once we found what worked, we needed to double down to keep scaling.
We deployed our JetAds Campaign Strategy to get the highest ROI from Meta & Google Ads from day one. On Google, this meant a Search campaign & Shopping targeting the most popular fitness items people were actively searching for. On Facebook, we focused on premium image & video ads highlighting key products & promotions.
Fray uses Shopify, so the first thing was to build out tracking on the top ad platforms we knew they needed to be on: mainly Meta & Google Ads. Meta would provide Facebook with blanket coverage for new awareness, and Google Ads would provide in-market traffic for exactly the fitness equipment people are searching to buy.
Fray Fitness didn’t have any prior data, so testing fast & efficiently was needed to find the best pockets of customers based on unique angles & messaging. Once we found what worked, we needed to double down to keep scaling.