Fray Fitness: Scaled Sales By 55% At A 4.7 ROAS

Industry
Fitness Equipment
Location
Memphis, TN
Company Size
11-50

Fray Fitness grew out of one man's passion for fitness and has developed into a knowledgeable, helpful family of fitness professionals. They recognized the need for high quality, yet affordable equipment at every level. From home gyms to commercial equipment, priding themselves on having the best prices for premium fitness equipment in the market today. Fray Fitness is a USA based company, and we are headquartered in Memphis, TN.

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ROAS

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$8

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Cost Per Purchase

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Sales Increase

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Conversion Rate Increase

THE STORY

Adding Jet Fuel To Fray’s Ad ROI

Fray Fitness has been one of the fastest-growing fitness equipment brands in the USA. Their exceptional quality has allowed commercial gyms & home gym enthusiasts alike to build a fitness playground any gym rat would be pumped to call home. After a change in ownership, we had one goal when partnering with Fray: scale their customer acquisition across the USA. We helped Fray build, launch, and scale paid digital campaigns on Meta & Google, ultimately building a stable base of customer acquisition across the country.

THE OBSTACLE

Building The Acquisition Machine

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Starting From Scratch

Fray Fitness was doing very little digital advertising before partnering with JetAds. Besides a few boosted posts, there was no real strategy or KPI’s around efficiency. With their strong product-market-fit, we knew an effective digital advertising strategy would be a home run for ROAS.

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Tracking & Understanding ROI

Fray uses Shopify, so the first thing was to build out tracking on the top ad platforms we knew they needed to be on: mainly Meta & Google Ads. Meta would provide Facebook with blanket coverage for new awareness, and Google Ads would provide in-market traffic for exactly the fitness equipment people are searching to buy.

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Split-testing & Optimization

Fray Fitness didn’t have any prior data, so testing fast & efficiently was needed to find the best pockets of customers based on unique angles & messaging. Once we found what worked, we needed to double down to keep scaling.

THE SOLUTION

JetFuel To Fray’s Revenue

1

Building Out The Strategy

We deployed our JetAds Campaign Strategy to get the highest ROI from Meta & Google Ads from day one. On Google, this meant a Search campaign & Shopping targeting the most popular fitness items people were actively searching for. On Facebook, we focused on premium image & video ads highlighting key products & promotions.

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ROI Optimization & Forecasting

Fray uses Shopify, so the first thing was to build out tracking on the top ad platforms we knew they needed to be on: mainly Meta & Google Ads. Meta would provide Facebook with blanket coverage for new awareness, and Google Ads would provide in-market traffic for exactly the fitness equipment people are searching to buy.

3

Daily Ad Testing & Optimization

Fray Fitness didn’t have any prior data, so testing fast & efficiently was needed to find the best pockets of customers based on unique angles & messaging. Once we found what worked, we needed to double down to keep scaling.

What Our Clients Say

Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.

Amy Hall
CEO, Goldilocks Goods

JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend

Justin Love
Founder, MaestroDMX
Sherman Mok
Director, Amberlea Physio

Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!


Kurtis Hurrie
Head of Revenue, First Light Technologies

With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.


Tiago Ritter
Advertising Director, Musora Media Inc.

They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.


Jonathan Belliveau
Head of Marketing, Alacrity Academy

With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.


Chad Kettner
CMO, Musora

Love the strategy, expertise, and quality of support and accountability.



Jason Kerkvliet
CEO, LifestyleRx

The team is great to work with, and have driven excellent improvements for us!


Michael Tension
Co-Founder, Hidden Bands

JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!