How We Reduced LifestyleRx's CAC by 47% On Google Ads

Industry
MedTech, Healthcare
Location
Victoria, BC
Company Size
10-25

Introduction

LifestyleRx delivers insurance-covered virtual care for Type 2 Diabetes reversal. Their doctors guide patients through lifestyle changes to reverse the underlying process of diabetes. A Canadian, physician-led program that guides you to safe and sustainable changes, allowing you to take control of your health.

Summary of Results

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77

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New Users

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6

$

CAC

4

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4

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%

CAC Reduction

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4

:

1

ROAS

Key Challenges

Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition: 

1

Ambitious CPA Target

Client set a challenging goal of $30 CAC in order to profitably scale with paid advertising.

2

Sustained Growth Demand

Needed to maintain Month-over-Month conversion growth while meeting CPA targets

3

Market Penetration in a Specialized Field

Required to effectively reach and convert individuals with Type 2 Diabetes across diverse regions.

Key Solutions

To address these challenges, our team implemented a strategy that involved the following key initiatives:

1

Geographically Targeted Campaigns

Developed and executed state/province-based campaigns to optimize local relevance and impact.

2

Multi-Channel Awareness and Conversion Strategy

Needed to maintain Month-over-Month conversion growth while meeting CPA targets

3

Data-Driven Optimization

Required to effectively reach and convert individuals with Type 2 Diabetes across diverse regions.

Winning Ads

How We Reduced LifestyleRx's CAC by 47% On Google Ads

What Our Clients Say

Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.

Amy Hall
CEO, Goldilocks Goods

JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend

Justin Love
Founder, MaestroDMX
Sherman Mok
Director, Amberlea Physio

Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!


Kurtis Hurrie
Head of Revenue, First Light Technologies

With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.


Tiago Ritter
Advertising Director, Musora Media Inc.

They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.


Jonathan Belliveau
Head of Marketing, Alacrity Academy

With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.


Chad Kettner
CMO, Musora

Love the strategy, expertise, and quality of support and accountability.



Jason Kerkvliet
CEO, LifestyleRx

The team is great to work with, and have driven excellent improvements for us!


Michael Tension
Co-Founder, Hidden Bands

JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!