In late 2023, MaestroDMX emerged as a game-changer in the entertainment lighting industry. This Canadian company, nestled in the heart of British Columbia, unveiled an innovative "lighting designer-in-a-box" solution that revolutionizes how performers, DJs, and event organizers approach lighting control. By harnessing intelligent lighting technology, MaestroDMX allows artists to create professional-quality light shows with minimal effort, freeing them to focus on their performance while delivering captivating visual effects perfectly synchronized to their music. The impact was immediate and far-reaching; within months of its launch, MaestroDMX had not only achieved impressive sales across the USA, EU, and UK but also clinched the prestigious "Best New Product for DJs" award at LDI 2023, solidifying its position as a transformative force in the industry
Upon our initial assessment, these were the key issues that needed to be addressed to help them better scale customer acquisition:
Successfully pivoted from heavily discounted BOF launch, to full-price strategy without losing momentum.
Expertly expanded campaign reach beyond initial bottom-of-funnel discounted ads.
Skillfully scaled campaigns into competitive European markets, opening new revenue streams.
To address these challenges, our team implemented a strategy that involved the following key initiatives:
Strategically maximized sales while consistently hitting a 5x ROAS target monthly.
Expertly expanded campaign reach beyond initial bottom-of-funnel discounted ads.
Skillfully scaled campaigns into competitive European markets, opening new revenue streams.