MaestroDMX: From Kickstarter To 5.6 ROAS & 7-Figure Growth
In late 2023, MaestroDMX emerged as a game-changer in the entertainment lighting industry. This Canadian company, nestled in the heart of British Columbia, unveiled an innovative "lighting designer-in-a-box" solution that revolutionizes how performers, DJs, and event organizers approach lighting control. By harnessing intelligent lighting technology, MaestroDMX allows artists to create professional-quality light shows with minimal effort, freeing them to focus on their performance while delivering captivating visual effects perfectly synchronized to their music. The impact was immediate and far-reaching; within months of its launch, MaestroDMX had not only achieved impressive sales across the USA, EU, and UK but also clinched the prestigious "Best New Product for DJs" award at LDI 2023, solidifying its position as a transformative force in the industry
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THE STORY
From Kickstarter To 7-Figure Ecommerce Success
THE OBSTACLE
Levelling Up Their Paid Ads & Scaling
Post-Kickstarter Campaign Transition
Successfully pivoted from heavily discounted kickstarter-backed campaigns to a full-price strategy without losing momentum.
How Too Communicate Key Benefits
Going to the mass market with paid ads is a different beast. We worked with the team to highlight key benefits to the end consumer we could build campaigns around.
Expanding Globally
This product was ready to grow into global markets, particularly the competitive European markets. We needing to crack these markets quick to unlock as much scale as possible.
THE SOLUTION
Jet Fuel For Maestro's Ad ROI
Utilizing Proven Customer Driven Data
We developed a strategic campaign strategy on Meta Ads using all the data points from the Kickstarter launch. This set us up for success from day one.
Proprietary JetAds Scaling Method
Leveraging our unique system to develop, test, and scale winning ads. Our process includes research, exploiting past winners, developing problem-first ad creatives, and ai-first media buying.
Real-Time Optimization Per Country
Implemented round-the-clock campaign monitoring with agile adjustments, particularly crucial during high-stakes periods like Black Friday. This approach allowed us to capture maximum market share for MaestroDMX with segmentation into each country so we knew exactly what was working where.
What Our Clients Say
Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.
JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend
Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!
With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.
They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.
With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.
Love the strategy, expertise, and quality of support and accountability.
The team is great to work with, and have driven excellent improvements for us!
JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!
