How MaestroDMX Scaled To $100k+ In Monthly Revenue At A 6.0 ROAS

Industry
AI Lighting & Electronics
Location
Victoria, BC
Company Size
10-20

In late 2023, MaestroDMX emerged as a game-changer in the entertainment lighting industry. This Canadian company, nestled in the heart of British Columbia, unveiled an innovative "lighting designer-in-a-box" solution that revolutionizes how performers, DJs, and event organizers approach lighting control. By harnessing intelligent lighting technology, MaestroDMX allows artists to create professional-quality light shows with minimal effort, freeing them to focus on their performance while delivering captivating visual effects perfectly synchronized to their music. The impact was immediate and far-reaching; within months of its launch, MaestroDMX had not only achieved impressive sales across the USA, EU, and UK but also clinched the prestigious "Best New Product for DJs" award at LDI 2023, solidifying its position as a transformative force in the industry

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THE STORY

From Kickstarter To $100k/m Ecom Success

MaestroDMX Debuted on Kickstarter claiming to be the "The Future of Lighting and Music". This clearly was a huge demand as they got 427 backers pledging CA$ 161,112 to help bring this project to life. Once developed they didn't disappoint, with incredible reviews this amazing product was just getting started.

THE OBSTACLE

Levelling Up Their Paid Ads & Scaling

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Post-Kickstarter Campaign Transition

Successfully pivoted from heavily discounted kickstarter-backed campaigns to a full-price strategy without losing momentum.

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How Too Communicate Key Benefits

Going to the mass market with paid ads is a different beast. We worked with the team to highlight key benefits to the end consumer we could build campaigns around.

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Expanding Globally

This product was ready to grow into global markets, particularly the competitive European markets. We needing to crack these markets quick to unlock as much scale as possible.

THE SOLUTION

Consistent $100k Months At A 6.0+ ROAS

1

Utilizing Proven Customer Driven Data

We developed a strategic campaign strategy on Meta Ads using all the data points from the Kickstarter launch. This set us up for success from day one.

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Proprietary JetAds Scaling Method

Going to the mass market with paid ads is a different beast. We worked with the team to highlight key benefits to the end consumer we could build campaigns around.

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Real-Time Optimization Per Country

This product was ready to grow into global markets, particularly the competitive European markets. We needing to crack these markets quick to unlock as much scale as possible.

What Our Clients Say

Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.

Amy Hall
CEO, Goldilocks Goods

JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend

Justin Love
Founder, MaestroDMX
Sherman Mok
Director, Amberlea Physio

Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!


Kurtis Hurrie
Head of Revenue, First Light Technologies

With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.


Tiago Ritter
Advertising Director, Musora Media Inc.

They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.


Jonathan Belliveau
Head of Marketing, Alacrity Academy

With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.


Chad Kettner
CMO, Musora

Love the strategy, expertise, and quality of support and accountability.



Jason Kerkvliet
CEO, LifestyleRx

The team is great to work with, and have driven excellent improvements for us!


Michael Tension
Co-Founder, Hidden Bands

JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!