Musora: From Launch To 2x ROAS & 22k+ Lead List
Musora Media Inc., the company behind learning platforms Drumeo, Pianote, & Musora, is a leader in online music education. Musora has nearly 20 years of experience, over 100 million video views, more than 100 in-house staff, and 100 part-time instructors. They are dedicated to making the world a better place through music. Musora is a parent company to Drumeo & Pianote, & will be the main face of all brands going forward.
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THE STORY
Advertising Musora As A New Brand
THE OBSTACLE
Introduce A New Brand & Gain Traction
Defining Our Acquisition Strategy
As a new brand, we had to identify what our primary acquisition strategy would be & start testing.
Reaching Our Audience
How, where, and who were we trying to reach with our messaging to join Musora?
Getting Paid Ads Trials Profitable
How can we optimize our targeting to maximize our total new trials at a ROAS that’s profitable?
THE SOLUTION
JetAds Paid Ads Acquisition
Leads & Direct-Response
We used a combination of lead-generation ads combined with direct-response ads. This strategy works because it builds an audience & warms up prospects before asking them to commit to a free trial.
Audience Targeting
Our focus landed on primarily guitar players to not overlap audiences. We tested 100s of advertisement variations to different interests, lookalikes, and broad audience targeting options to ultimately land on a handful of high-performing ads that reach our ideal audience at the most efficient rate.
Maximizing Our ROAS
We used a combination of Google Ads & Facebook Ads to maximize our advertising impact. We tracked our ROAS through LTV-based revenue forecasting to determine the most profitable ads, and double down on those campaigns overtime to increase our ROI.
What Our Clients Say
Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.
JetAds are the real-deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend
Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!
With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.
They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.
With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.
Love the strategy, expertise, and quality of support and accountability.
The team is great to work with, and have driven excellent improvements for us!
JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!
