Pianote: Scaled Ad Revenue By 61% At A 1.9 ROAS
Pianote is one of the world’s biggest online Piano education platforms. You might know them from their over 2 million YouTube subscribers, world-class piano videos, supportive community, or their awesome Pianote Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style Piano lessons to educate and entertain. Their mission is to spread piano education as far and wide as possible.
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THE STORY
Adding Jet Fuel To Pianote’s Ad ROI
THE OBSTACLE
Improving Ad Efficiency & Scaling
Overcomplexity
Pianote was already running ads on Meta & Google, with some pretty good success. Due to the many years running ads, their many offers, and multi-stage sales process, things got a little more complex then they needed.
Understanding ROI & Budgeting
Pianote deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Split-testing & Optimization
Pianote has many amazing front-end offers, creatives, and options when it comes to paid advertising. Our opportunity was to properly test every angle to ultimately refine our ads & maximize efficiency.
THE SOLUTION
Doubling Our Revenue YoY
Combining & Simplifying
To combat the overcomplexity of the ad accounts, we merged multiple ad accounts, and multiple separate campaigns together. The result was improved ad efficiency across all campaigns by giving Facebook & Google grouped budgets to maximize our results automatically. We also leveraged a new campaign structure, broader ad set targeting, top performing ad engagement to increase results from day one.
ROI Calculator & Media Plan
Working with their internal team, we developed a clear media plan to plan, track, and better allocate budget across the entire year, broken down by month. We also worked with their team to understand the value-per-action of each of our lead generation campaigns, direct-to-trial campaigns, and promotions to allocate budget achieve the highest ROI across Facebook & Google.
Daily Ad Testing & Optimization
The new account structure allowed us to be setup for success from day one, but our work was just starting. Through (often daily) testing & optimization of new targeting, ads, budgets, keywords, and more we were able to drive down our CPL (cost per lead) and CPT (Cost per trial) consistently. This allowed us to experiment with aggressively scaling up our budget until we reached decreasing efficiency.
What Our Clients Say
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With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and upskilling our team.
They really get close to their clients and understand digital media inside out. If you’re looking for someone to lead your growth strategy, these guys are the way to go. They’re super knowledgeable and always ready to take your business to the next level.
With JetAds help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.
Love the strategy, expertise, and quality of support and accountability.
The team is great to work with, and have driven excellent improvements for us!
JetAds are the perfect partner! They not only work with us to create effective advertising, they work ahead of us. More than happy!
