Pianote: Scaled Ad Revenue By 61% At A 1.9 ROAS
Pianote is one of the world’s biggest online Piano education platforms. You might know them from their over 2 million YouTube subscribers, world-class piano videos, supportive community, or their awesome Pianote Coaches. They have thousands of tracks to play along to, exclusive song-learning tools, and dozens of Netflix-style Piano lessons to educate and entertain. Their mission is to spread piano education as far and wide as possible.
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THE STORY
Adding Jet Fuel To Pianote’s Ad ROI
THE OBSTACLE
Improving Ad Efficiency & Scaling
Overcomplexity
Pianote was already running ads on Meta & Google, with some pretty good success. Due to the many years running ads, their many offers, and multi-stage sales process, things got a little more complex then they needed.
Understanding ROI & Budgeting
Pianote deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Split-testing & Optimization
Pianote has many amazing front-end offers, creatives, and options when it comes to paid advertising. Our opportunity was to properly test every angle to ultimately refine our ads & maximize efficiency.
THE SOLUTION
Doubling Our Revenue YoY
Combining & Simplifying
To combat the overcomplexity of the ad accounts, we merged multiple ad accounts, and multiple separate campaigns together. The result was improved ad efficiency across all campaigns by giving Facebook & Google grouped budgets to maximize our results automatically. We also leveraged a new campaign structure, broader ad set targeting, top performing ad engagement to increase results from day one.
ROI Calculator & Media Plan
Pianote deploys an ad strategy consisting of lead generation, direct-trials, and frequent promotion campaigns. In order to improve efficiency & better allocate budget, a better understanding of the lifetime ROI across the funnel & a set budget was needed.
Daily Ad Testing & Optimization
Pianote has many amazing front-end offers, creatives, and options when it comes to paid advertising. Our opportunity was to properly test every angle to ultimately refine our ads & maximize efficiency.
What Our Clients Say
Working with the JetAds team has been a wonderful experience over the years. They are easy to communicate with, are honest an transparent and make things easy to understand. It's nice knowing we are working with people who genuinely care about our business and our success. Would highly recommend.
