Free tool

How much should you spend on ads?

Divide your customer goal by your close rate to get the leads you need, then multiply by cost per lead. That's the monthly budget to plan for.

New customers wanted per month

Cost per lead

$

Lead-to-customer close rate

%

Monthly ad budget

$2,500

Leads needed

50

Cost per customer

$250

FAQ

Frequently asked questions.

Use your best recent number from your ads manager. If you're new, start with a test budget and update the calculator once you have real data.