Amazon accounts for 48% of all e-commerce sales and 46% of product searches begin on Amazon. Continuing to boost your success by leveraging one of the largest sales platforms as a powerful channel funneling website traffic and boosting brand awareness. As an Amazon Ad Agency, JetAds focuses on growing your e-commerce business in a holistic manner.

There are several Sponsored Products – ​PPC – Auto ​Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them. Sponsored Products – ​PPC – Manual ​This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords, you have to make sales on those keywords, and then the more sales you make for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for certain placements. ​Sponsored Brands – PPC ​This allows you to target specific keywords and display a banner ad across the top of the screen that can show a specific number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to actually control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products. Coupons ​If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale​ ​Promotions ​This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing. ​Third-party advertising ​We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability. Prime-exclusive discounts ​As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities​​ DSP Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media however, is able to offer your company exclusive access to this powerful platform at a fraction of the cost. DSPgives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.

A Amazon Ads agency is a team of experts who build, optimize, and ultimately increase your revenue from Amazon through advertising on their platform. This can also include reports and complimentary services such as helping optimize your listings, building ad creatives, improving your offer, keyword research, and more.

Our average launch takes 1-3 weeks depending on the size of your campaign and whether you already have an account or need to create one from scratch. We will provide a launch estimate and plan during your free Amazon Ads scale strategy session.

We appreciate that you have a lot of options when it comes to selecting the right Amazon Ads agency. Most use the same strategy for every account they manage. At JetAds, we take a custom, full-funnel approach to every campaign, often using multiple ad platforms together to increase your revenue holistically. We include custom ad design, landing page design and optimization, and a conversion tracking optimization for your entire funnel. You might hear many agencies and contracts using a “set it and forget it” approach to managing ad campaigns, but you’ll never hear us say those words here. Each member of the JetAds team is dedicated to continually improving our clients’ account strategies.