Cold email outreach is to communicate with a predefined audience of prospects who don't know you. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects. Warm Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.

Cold email marketing is the way of connecting with your potential prospects with the help of an email. A brand normally has a list of prospects they want to target with an email. The cold email that works is the one that gets opened and read by the prospects and also gets you some replies, adding to the success of your cold email campaigns.

Cold email can be challenging to get right, but it can work well if you follow the right steps and strategies. It is a great way to reach your potential prospects, start a business conversation, and build relationships. If your product/service can solve a specific pain point, using cold email can get you the most success by reaching people where they engage in business conversations most..

In order to send out cold emails we create new "Users" with unique inboxes. To figure out how many emails we need to send per day, depends on your goals & response rate. As a standard rule of thumb, each inbox is able to send out 50 emails per day Monday-Friday. We can easily send 500-1000 emails per day which is a good starting point for most clients.

Both cold emailing and cold calling have their own prospecting approach and no one can really debate on the effectiveness of cold email vs cold call. However, emails are less time-consuming, convenient and generally easier to send as compared to calling. We've found what works in cold email and what doesn't, however, both can work very well if you know what you're doing.