Case study · MaestroDMX
From Kickstarter To 5.6x ROAS & 7-Figure Growth
In late 2023 MaestroDMX launched a new kind of entertainment lighting product. The British Columbia company built a "lighting designer-in-a-box" that changed how performers, DJs and event organizers approach lighting control.
- Lighting Technology
Meta Ads- Ecommerce
- Client
- MaestroDMX
- Service provided
- Paid Advertising Strategy
- Timeline
- 24 weeks
- Channels
- Meta
- Website
- maestrodmx.com ↗
5.6x
Reported ROAS
7-figure
Revenue growth
The challenge
MaestroDMX debuted on Kickstarter as "the future of lighting and music", with 427 backers pledging CA$161,112 to bring the product to life. Once it shipped, the reviews confirmed the demand was real.
What we did
- 01
Consistent 6-figure MRR in 12 months
We used customer data from the Kickstarter launch to build highly targeted Meta campaigns that set Maestro up for success from day one. We then applied the JetAds scaling method (research, insight from past winners, problem-first creative and AI-first media buying) to develop and scale winning ads efficiently. Real-time optimization across countries, with round-the-clock monitoring through peak periods like Black Friday, captured maximum market share and showed exactly which strategies worked in each region.
The results
Levelling up their paid ads and scaling
Maestro faced three constraints: transitioning off heavily discounted Kickstarter pricing without losing momentum, moving into the mass market with creative that communicated the product's benefit clearly, and cracking competitive European markets quickly.
“JetAds are the real deal. A lot of companies offer social marketing but this company consistently delivers results. Extremely collaborative with our team and there is never any friction. Highly recommend.”
PRE-STANDARD. ROAS and revenue multiples are client-reported over the engagement window, without a locked baseline or declared exclusions.
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