From launch to 2x ROAS & 22k+ lead list

Musora emerged in early 2024 as the newest brand in the group, set to house Drumeo, Pianote, Singeo and Guitareo under one flagship name.

Over the following year we helped Musora reach new and existing audiences across Meta and Google, and pushed the new brand image forward with lead generation campaigns on Meta, high-intent search campaigns on Google, and a series of commercial video brand awareness campaigns.

We then introduced an ROI calculator and media plan, giving clear visibility into performance and ensuring budget was allocated for maximum impact across the year.

JetAds partnered with the Musora team to fuse brand equity with performance precision, streamlining ad operations, unifying data visibility, and building a media strategy designed for both efficiency and impact.

Continuous creative testing, audience insight and full-funnel optimization turned Musora's rich legacy into measurable growth, lowering acquisition costs while amplifying brand reach.

We worked with Musora's marketing team as if we were in-house: on Slack, in virtual strategy meetings, giving real-time feedback on new campaigns.

Through daily testing across creative, targeting, budgets and keywords, we continually reduced cost per lead and cost per trial while increasing conversion volume, turning the ad ecosystem into a scalable growth engine.