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Case study · Musora

Scaling memberships across a multimillion-dollar ad budget

Musora's apps, Drumeo, Pianote, Guitareo and Singeo, teach music to students around the world. JetAds runs its paid acquisition across every major platform: free-trial growth, launch promos, lead generation and always-on scale.

  • Education
  • Subscription
  • Meta Ads
  • Google Ads
  • Apple Search Ads
  • Reddit Ads
  • TikTok Ads
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Musora website hero
Client
Musora (Drumeo, Pianote, Guitareo, Singeo)
Industry
Online music education, subscription app
Location
Global
Channels
Meta, Google, Apple Search Ads, Reddit, TikTok
Engagement
2023 – present

13x

Monthly free-trial starts

July → October 2026 · Meta

2.97x

Account-wide ROAS on purchase campaigns

Meta + Google

1.5M+

Leads generated

2023–2026 · Meta

$1M+

Ad spend managed per year

Meta, Google & Reddit

The challenge

Musora doesn't have one goal. It has four, running at the same time.

Grow the free-trial base across five programs and two app stores.

Turn every promo window into a revenue spike.

Keep the email list growing with free lessons.

And do all of it at a scale most brands never reach.

By mid-2026, trials became the priority. Musora wanted far more volume, without the cost per trial climbing with it.

What we did

  1. 01

    One engine, every channel

    Meta, Google, Apple Search Ads, Reddit and TikTok, managed as one acquisition system.

  2. 02

    Program-split trial campaigns

    Separate evergreen trial campaigns for each program, so budget follows what converts.

  3. 03

    A course-to-trial funnel

    Free course content that turns into trial starts.

  4. 04

    Always-on creative testing

    Dedicated testing campaigns, with hook-led video leading the winners.

  5. 05

    Promo bursts

    Dedicated campaigns for every launch window.

  6. 06

    App scale

    Install campaigns for Google Play and the Apple App Store.

The results

Free trials

13x

Monthly trial starts (Jul → Oct 2026)

−34%

Cost per trial

$62.53

Cost per trial after the rebuild

In August 2026 we rebuilt the trial engine.

Within three months, monthly trial starts grew 13x, the strongest stretch in the account's history.

At the same time, cost per trial fell 34%, from $94.97 to $62.53, while trial spend scaled up.

A new course-to-trial campaign led the way, delivering trials below the account average.

Cost per free trial, Meta

Cost per trial

Trial campaigns, before and after the August 2026 rebuild.

Promo launches

2.97x

Account-wide ROAS (Meta + Google)

3.05x

Meta average ROAS on promos

2.90x

Google average ROAS

Every promo window gets its own campaign, creative and budget plan.

Across Meta and Google combined, purchase campaigns return close to 3x on ad spend.

Meta promo and product-sale campaigns average 3.05x. Google averages 2.90x.

Average ROAS by channel

ROAS

Lead generation

1.5M+

Leads from lead-magnet campaigns

$1.30

Average cost per lead

$0.91

Recent cost per lead, Aug–Oct 2026

−30%

Recent cost per lead vs average

Free lessons, resources and play-alongs keep the list growing every day.

Lead-magnet campaigns have brought in over 1.5 million leads at an average of $1.30 each since 2023.

Recently, lead-gen campaigns have run at $0.91 per lead, 30% below that average.

Scale

$4.5M+

Meta (USD)

CAD $1.9M+

Google

5

Channels managed

Over $4.5M USD managed on Meta since April 2023.

Over CAD $1.9M managed on Google since January 2023.

Plus Apple Search Ads, Reddit and TikTok.

One team, one plan, every platform.

Musora original case study imageDrumeo, Musora's music education platformPianote, Musora's music education platformSingeo, Musora's singing education platform
Chad Kettner, Musora
“I can't recommend JetAds enough. Their team is professional, knowledgeable, and incredibly responsive. They truly understand the nuances of digital advertising and have helped us optimize our campaigns to the highest level.”
Chad Kettner, Musora

PRE-STANDARD. All figures are platform-reported (Meta, Google Ads, Reddit) over the engagement window, through October 26, 2026. Meta and Reddit in USD; Google in CAD. Account-wide ROAS converts Google at 0.72 USD/CAD. Ad spend totals exclude Apple Search Ads and TikTok. Trials are free-trial starts, not paid subscriptions. Platforms attribute conversions independently.

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