Booked jobs, not junk leads.
We run Meta and Google ads for roofers, remodelers and other home service businesses, and we track every call and form back to a booked job.
★★★★★ 60+ brands scaled · Updated November 2026
The short answer
Paid ads work for home services when every call and form is tracked back to a booked job. Google search and Local Services Ads catch urgent jobs from people searching right now. Meta reaches homeowners planning bigger projects, like a new roof or a remodel, before they search.
The problem
Why paid ads are hard for home services.
Junk and shared leads
Lead lists and cheap forms bring tire-kickers and spam, wasting your team's time on calls that never book.
Calls nobody tracks
Most jobs start with a phone call. Without call tracking, platforms can't tell which ads produce jobs.
Small service areas
Inside a small radius, the same people see your ads often, so creative wears out fast.
Channels
Where homeowners find you.
Google Ads
Urgent, high-intent searches like roof repair near me.
Google Ads agency →Google Local Services Ads
Pay-per-lead calls with a Google badge.
Local Services Ads agency →
Meta ads
Planned projects like roofs, remodels and additions.
Meta ads agency →
YouTube ads
Building trust in your local area.
YouTube ads agency →How we run it
How we scale home service ads.
Track every call
Call tracking and CRM data tie each lead to the campaign that produced it.
Filter out junk
Qualification questions and spam checks, so your team only calls real homeowners.
Fund what books jobs
Budget moves toward the ads and areas that produce booked jobs, not just leads.
Results
Results from home service businesses.
Roofing and home building results on Meta and Google, shown with the work behind them. Yours will vary.
Is this you?
Who we're a good fit for.
A good fit if
- You sell higher-ticket jobs like roofs, remodels or installs
- You can answer calls and follow up the same day
- You track booked jobs in a CRM or field software
- You want exclusive leads from your own ad account
Probably not a fit if
- You want shared or bought lead lists
- Nobody can answer the phone during business hours
- You can't take on more jobs right now
FAQ
Home services questions, answered.
See what we'd change in your account.
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