Paid ads that turn trials into paying customers.
We run Meta, Google and YouTube ads for SaaS companies and startups, and we judge them on paying customers and CAC payback, not sign-ups.
★★★★★ 60+ brands scaled · Updated November 2026
The short answer
Paid ads work for SaaS when they optimize for the event that predicts revenue, like a qualified demo or an activated trial, send that event back to each platform and judge campaigns on CAC payback instead of cost per sign-up. Google catches buyers already searching. Meta and YouTube create demand with people who don't know you yet.
The problem
Why paid ads are hard for SaaS.
Long sales cycles
A demo booked today might close weeks later, so ad platforms learn from early signals that don't always predict revenue.
Trial-to-paid drop-off
Cheap trials are easy to buy. Trials that activate and convert to paid are the hard part.
CAC payback
Growth only works if acquisition cost pays back fast enough. Cost per lead can't tell you that.
Channels
Where SaaS buyers actually show up.
Meta ads
Creates demand with people who don't know you yet.
Meta ads agency →
Google Ads
Catches people already searching for your category or a competitor.
Google Ads agency →
YouTube ads
Demo-length video for products that need explaining.
YouTube ads agency →
ChatGPT ads
Shows up when buyers ask AI which software to use.
ChatGPT ads →How we run it
How we scale SaaS ads.
Optimize for the right event
Platforms learn from qualified demos or activated trials, not raw sign-ups.
Sell the outcome, not the feature list
Ads lead with the result your customer gets, and new angles are tested every week.
Measure on payback
Budget moves toward the campaigns that pay back fastest, using your CRM data.
Results
Results from subscription software.
Subscription software and B2B results, shown with the starting point and the work behind them. Yours will vary.
Musora
$2M+
Ad spend managed per year
Read the case study →
UpFire SEO
−65%
Cost per lead, with 6x the leads
Read the case study →
Drumeo
3.3x
Return on ad spend
Read the case study →
★★★★★
They really get close to their clients and understand digital media inside out. If you're looking for someone to lead your growth strategy, these guys are the way to go.
Tiago RitterMusoraIs this you?
Who we're a good fit for.
A good fit if
- You have a product people already pay for
- You spend $1,500 or more a month on ads, or are ready to
- Someone on your team follows up on demos fast
- You want to grow over the next year, not run a one-off test
Probably not a fit if
- You haven't found paying customers yet
- You want a single campaign with no ongoing testing
- Cost per sign-up is the only number that matters to you
FAQ
SaaS questions, answered.
See what we'd change in your account.
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