Qualified pipeline, not just form fills.
We run Google, Meta and Reddit ads for B2B companies, and we send your CRM stages back to each platform so they learn what a real buyer looks like.
★★★★★ 60+ brands scaled · Updated November 2026
The short answer
Paid ads work for B2B when every platform learns from your CRM, not from raw form fills. That means qualification questions on forms, qualified and closed-won events sent back to Google and Meta, and reporting on cost per opportunity and pipeline instead of cost per lead.
The problem
Why paid ads are hard for B2B.
Small audiences
B2B buyers are a small slice of any platform, so targeting has to come from creative and data rather than broad reach.
Pipeline attribution
Deals close weeks or months after the click, often after several touches. Without CRM data, platforms optimize for junk leads.
Lead quality
Cheap leads overwhelm sales teams. The goal is fewer, better conversations that turn into deals.
Channels
Where B2B buyers actually show up.
How we run it
How we scale B2B ads.
Qualify on the form
A few questions cut junk leads and protect your sales team's time.
Send CRM stages back
Qualified and closed-won events go to Google and Meta so they find more buyers like your best ones.
Report on pipeline
Cost per opportunity and pipeline value decide where budget goes, not cost per lead.
Results
Results from B2B companies.
Lead generation and search results for B2B and professional services firms. Yours will vary.
Is this you?
Who we're a good fit for.
A good fit if
- You sell to businesses and have a sales process that closes
- You have a CRM, or can set one up
- Someone follows up on new leads within a day
- You care about lead quality, not just volume
Probably not a fit if
- Your buyers are a short list of named enterprise accounts
- You can't track leads past the form
- You want cheap leads at any quality
FAQ
B2B questions, answered.
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