How the costs compare
Freelancer pricing runs from low hourly rates to retainers that rival agencies. The cheapest options often cover campaign management only, so creative, tracking and landing pages become extra costs or extra work for you.
Compare what's included, not just the headline price.
Coverage and reliability
A freelancer is one person. That's great for a direct relationship, but your ads stop improving when they're on holiday, sick or busy with a bigger client. An agency spreads the work across a team, so someone is always watching the account.
Skills across the whole funnel
Good results take more than buying media. Creative, tracking, landing pages and reporting all matter. A freelancer may be excellent at one of these and weaker at the rest. An agency should cover all of them, so ask who does each part.
When a freelancer is the better fit
A freelancer can be the right call when:
- You run one channel on a small budget
- Creative and tracking are already handled
- You want one person to talk to and nothing more
- You've found someone with real results in your industry
