Paid ads for e-commerce

Profitable sales, not just cheap clicks.

We run Meta, Google Shopping and TikTok for e-commerce and DTC brands, with new creative every week, judged on MER and new-customer cost.

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★★★★★ 60+ brands scaled · Updated November 2026

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The short answer

Paid ads work for e-commerce when creative is tested every week, tracking runs server-side and results are judged on MER and new-customer CAC instead of in-platform ROAS. Meta usually drives new customers, Google Shopping and Performance Max catch people already searching, and TikTok adds reach for visual products.

The problem

Why paid ads are hard for e-commerce.

01

Rising acquisition costs

Competition for attention keeps pushing costs up, so the same ads buy fewer customers every year.

02

Creative fatigue

Winning ads stop working within weeks. Without a steady pipeline of new hooks, performance slides.

03

Misleading in-platform ROAS

Platforms take credit for repeat buyers and overlapping sales. MER and new-customer CAC tell the real story.

Channels

Where your next customers come from.

Meta ads

Prospecting new customers at scale.

Meta ads agency →

Google Ads

Shopping, Performance Max and branded searches.

Google Ads agency →

TikTok ads

Creator-style ads for visual, demo-able products.

TikTok ads agency →

YouTube ads

Video for higher-priced products that need explaining.

YouTube ads agency →

How we run it

How we scale e-commerce ads.

01

Feed the account new creative

New hooks and formats every week, so there's always a next winner ready.

02

Track every sale server-side

Conversions API and enhanced conversions, so platforms learn from real orders.

03

Scale on MER

Budget steps up only when MER and new-customer cost hold.

Results

Results from e-commerce brands.

Product brands we've grown on Meta and Google, shown with the work behind them. Yours will vary.

MaestroDMX case study

MaestroDMX

5.6x

Reported ROAS

Read the case study →

Fray Fitness case study

Fray Fitness

4.7x

Return on ad spend

Read the case study →

Valmont case study

Valmont

#1

position on 75% of branded ad impressions

Read the case study →

Is this you?

Who we're a good fit for.

A good fit if

  • You sell physical products online with healthy margins
  • You can track purchases server-side, or let us set it up
  • You can approve new creative every week
  • You want profitable growth, not just a higher ROAS number

Probably not a fit if

  • Your margins can't cover the cost of a new customer
  • You want one campaign with no ongoing testing
  • You can't track sales back to the ad

FAQ

E-commerce questions, answered.

See what we'd change in your account.

Get a free Ad Scaling Roadmap built around your margins, MER and new-customer cost.

Get Your Free Ad Scaling Roadmap