Case study · Blend Projects
231 leads in under five months for a design-led prefab home builder
How JetAds launched a full-funnel paid ads program for Blend Projects across Meta and Google.
- Home building
- Prefab homes
Meta Ads
Google Ads
- Client
- Blend Projects
- Industry
- Design-led prefab homes, design, manufacturing and installation
- Location
- Victoria, British Columbia
- Channels
- Meta, Google
- Engagement
- June 2026 – present
- Website
- blendprojects.co ↗
231
Leads from Meta and Google
Jun – Oct 2026
CAD $83
Blended cost per lead
97%
Impression share on branded search
The challenge
Blend Projects is redefining what prefab can be: custom designs, faster timelines, less waste.
A home is one of the biggest purchases anyone makes.
Blend needed a consistent flow of enquiries from people ready to start that conversation.
What we did
- 01
A new Meta lead engine
A dedicated lead campaign targeting adults 35+ across British Columbia, with image and video creative. It produced 92 of the 152 Meta leads.
- 02
Kept what was working
The existing prospecting campaign kept running alongside the new one.
- 03
Rebuilt Google Search
Split into branded and non-brand Search.
- 04
Owned the brand
Branded search showed on 97% of searches for Blend (June – October 2026).
The results
Leads by month
October 2026 is through Oct 26.
231 leads in under five months: 152 from Meta and 79 from Google (June 1 – October 26, 2026).
Blended cost per lead: CAD $82.99.
97% impression share on branded search, at CAD $47.32 per conversion.
July 2026 was the highest-traffic month in the account data: 3,606 link clicks from Meta.
PRE-STANDARD. Platform-reported by Meta (website leads) and Google Ads (conversions), June 1 – October 26, 2026, in CAD. Meta leads and Google conversions are counted separately and not de-duplicated.
Want results like Blend Projects?
Book a free Ads Scaling Roadmap call. We'll show you exactly where your ad spend can scale.