Case study · Denver Real Estate School
2.2x the return on ad spend, on 39% less budget
The campaigns we built for Denver Real Estate School kept outperforming. So when we came back, we rebuilt the entire account around them.
- Education
- Real estate licensing
Google Ads
- Client
- Denver Real Estate School
- Industry
- Colorado real estate pre-licensing (in-person, livestream and online)
- Location
- Westminster, Colorado
- Channels
- Google Ads
- Engagement
- Original campaign build 2025; full account since spring 2026
- Website
- thedres.com ↗
3.85x
ROAS, Apr–Sep 2026
Up from 1.76x the six months before
+32%
Course purchase value, on 39% less spend
−35%
Cost per course purchase ($256.77 → $165.87)
$248.7K
Google-tracked course purchase value from JetAds-built campaigns
Jun 2025 – Oct 2026
The challenge
Denver Real Estate School sells 168-hour pre-license courses, in person, by livestream and fully online.
By early 2026, the account had spread across six other Search and Performance Max campaigns running alongside ours.
It was spending about $11,200 a month at a 1.76x return (October 2025 – March 2026).
But one thing in that account was clearly working: the Performance Max campaign JetAds originally built.
From June 2025 to March 2026, it returned 2.24x. The rest of the account returned 1.81x.
What we did
- 01
Kept what worked
Our original Performance Max campaign became the core of the account.
- 02
Consolidated
The account was cut down to three campaigns: one Performance Max campaign plus Search campaigns split by product, in-person and online courses.
- 03
Put Performance Max at the core
From April 1 to October 26, 2026, it delivered purchases at $129.31 each and a 4.61x return.
The results
Google Ads by month
October 2026 is through Oct 26.
Comparing the six months before (Oct 2025 – Mar 2026) with the six months after (Apr – Sep 2026): return on ad spend rose from 1.76x to 3.85x.
Course purchase value grew 32% ($118,987 → $157,356) while spend fell 39%.
Cost per course purchase fell 35%, from $256.77 to $165.87.
April 1 – October 26, 2026: $168,004 in tracked course purchase value from $45,125 in ad spend (3.72x).
All JetAds-built campaigns, June 2025 – October 2026: $248,701 in tracked course purchase value from $79,192 in spend (3.14x).
Results vary month to month: September–October 2026 ran at 2.10x.
PRE-STANDARD. Platform-reported by Google Ads, June 2025 – October 26, 2026, in USD. Purchase value is Google-attributed course purchase value, not verified revenue. Purchase tracking moved to a new checkout tag during the period, and average value per purchase rose. Stats use campaign-level totals; the chart uses monthly account data (small differences between data views).
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