Case study · Amberlea Physiotherapy
4.7x more phone calls from Google, at 63% lower cost per call
How JetAds turned Google Ads into a steady phone-call engine for a Pickering physiotherapy clinic.
- Healthcare
- Local clinic
Google Ads
- Client
- Amberlea Physiotherapy & Rehab Clinic
- Industry
- Physiotherapy, chiropractic, massage therapy & rehab
- Location
- Pickering, Ontario
- Channels
- Google Ads
- Engagement
- 4+ years
4.7x
Phone calls from Google Ads
2023 → 2025 (503 → 2,376)
−63%
Cost per call
2023 → 2025 ($36.70 → $13.70)
827
Calls in the peak quarter at $11.15 each
Q4 2025
5,100+
Calls generated since January 2023
The challenge
For a local clinic, the phone is the front door.
Amberlea needed a steady flow of calls from people searching for physiotherapy nearby.
At a cost per call that makes sense for a single clinic.
In 2023, Google Ads produced about 42 calls a month at $36.70 per call.
What we did
- 01
Service-line Search campaigns
Physiotherapy and chiropractic campaigns targeted to Pickering.
- 02
Brand searches in their own campaign
So people looking for Amberlea by name find it.
- 03
Test, then focus
We tested additional service lines and put budget behind the ones that produced calls.
- 04
Performance Max in 2025
It became the most efficient non-brand source of calls that year, producing 40% of 2025 calls. Its cost per conversion was $13.81, versus $39.25 for physiotherapy Search.
The results
Google Ads, by quarter
Phone calls from Google Ads grew 4.7x, from 503 in 2023 to 2,376 in 2025, while spend rose 76%.
Cost per call fell 63%, from $36.70 to $13.70.
Excluding brand searches, calls grew 5.25x (305 → 1,601) and cost per call fell 68% ($56.14 → $17.82).
Peak quarter (Q4 2025): 827 calls at $11.15 each.
2026 so far: 1,348 calls at $10.63 each, on a smaller budget, about 137 calls a month versus about 198 in 2025, with over half from brand searches.
Over 5,100 calls generated since January 2023.
“Amazing team to work with, they really listen and understand your marketing needs. They also keep us informed and up to date on tasks and goals with delivered results!”
PRE-STANDARD. Platform-reported by Google Ads (calls from ads, any length), January 2023 – October 26, 2026, in CAD. Yearly totals from campaign-level data; quarterly chart from monthly account data (small rounding differences).
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