Solar giant scales with 11x ROAS from paid search & email
FLT manufactures award-winning solar lighting technology for some of the world's biggest organizations, including Amazon, Intel, the US Military, American Express, NASA and Luxor Las Vegas. Over five years, JetAds helped FLT achieve 293% revenue growth.
Reported ROAS
11x
ARR from paid search
$412K
Revenue growth
293%
Google Ads for B2B: how we scaled FLT
A Canadian manufacturer with global customers
Based on Vancouver Island, FLT has developed some of the most reliable solar lights on the market today. Their mission is to make outdoor spaces better for people.
$412K ARR through paid search
We built a high-intent keyword campaign targeting search terms that capture buyers who are ready to convert.
Iterative testing campaigns explored new keyword variations to uncover fresh conversion opportunities.
A branded search campaign protected visibility against competitors, reinforced by a complementary display remarketing strategy.
Building a new acquisition channel
Consistent deal flow: paid advertising gave First Light a reliable way to generate high-quality leads on autopilot.
A competitive landscape: with 7-10 brands bidding on the same industrial lighting keywords at once, the strategy had to bid only where intent was highest.
Multiple objectives: campaigns drove both form leads and direct phone calls, which made tracking and optimizing around lead value the central challenge.
"With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and up-skilling our team."
Kurtis Hurrie, Head of Revenue, FLTPRE-STANDARD. Revenue growth and ROAS are client-reported across the engagement. Under the Standard, lead-gen engagements are measured on closed revenue in the CRM, with non-Meta sources excluded by declaration.