Case study · FLT
Solar Giant Scales With 11x ROAS From Paid Search & Email
FLT manufactures award-winning solar lighting technology for some of the world's biggest organizations, including Amazon, Intel, the US Military, American Express, NASA and Luxor Las Vegas. Over five years, JetAds helped FLT achieve 293% revenue growth.
- Client
- FLT
- Service provided
- Google Ads
- Timeline
- 12 months
- Channels
- Paid Search · Email
- Website
- flt.com ↗
11x
Reported ROAS
$412K
ARR from paid search
293%
Revenue growth
The challenge
Based on Vancouver Island, FLT has developed some of the most reliable solar lights on the market today. Their mission is to make outdoor spaces better for people.
What we did
- 01
$412K ARR through paid search
We built a high-intent keyword campaign targeting search terms that capture buyers who are ready to convert. Iterative testing campaigns explored new keyword variations to uncover fresh conversion opportunities. A branded search campaign protected visibility against competitors, reinforced by a complementary display remarketing strategy.
The results
Building a new acquisition channel
Consistent deal flow: paid advertising gave First Light a reliable way to generate high-quality leads on autopilot.
A crowded market: with 7-10 brands bidding on the same industrial lighting keywords at once, the strategy had to bid only where intent was highest.
Multiple objectives: campaigns drove both form leads and direct phone calls, which made tracking and optimizing around lead value the central challenge.
Google Ads for B2B: how we scaled FLT
“With JetAds we have been able to accelerate our growth with digital advertising while also developing our internal expertise and up-skilling our team.”
PRE-STANDARD. Revenue growth and ROAS are client-reported across the engagement. Under the Standard, lead-gen engagements are measured on closed revenue in the CRM, with non-Meta sources excluded by declaration.
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