Case study · UpFire SEO
Cost per lead cut 65% while monthly leads grew 6x
How JetAds built a B2B lead engine on Meta for an AI SEO agency, around one contrarian idea: "SEO is dead."
- B2B
- Agency
Meta Ads
Google Ads
- Client
- UpFire SEO
- Industry
- AI-powered SEO agency (B2B)
- Location
- Stamford, Connecticut
- Channels
- Meta; Google Search (Sep 2025 – Mar 2026)
- Engagement
- May 2025 – present
- Website
- rankwithupfire.com ↗
1,477
B2B leads at $127.06 each
May 2025 – Oct 2026 · Meta
−65%
Cost per lead
May–Jun 2025 → Dec 2025–Feb 2026: $279.40 → $97.49
6x
Monthly lead volume over the same period (19.5 → 120 a month)
8
Straight months of 100+ leads
Sep 2025 – Apr 2026
The challenge
UpFire sells AI-era SEO to business owners.
That's a hard sell on social media, nobody scrolling Instagram is searching for an SEO agency.
In its first two months with JetAds (May–June 2025), the account produced about 20 leads a month at $279.40 each.
What we did
- 01
Found the demand
Tested lead campaigns by vertical (local service businesses, plumbing, HVAC, medical clinics) with instant forms.
- 02
One big idea
Consolidated into a single website-lead campaign built around an "SEO Is Dead" angle: AI platforms are replacing traditional search, and businesses need to show up there.
- 03
Let creative target
Ran it to broad audiences and let the creative find prospects. The top two ads alone produced 993 leads at $113.98 each.
- 04
Added Google Search
Search campaigns for SEO-agency searches added 141 conversions (September 2025 – March 2026).
The results
Meta, by month, JetAds campaigns
October 2026 is through Oct 26.
Cost per lead fell 65%, from $279.40 (May–June 2025) to $97.49 (December 2025 – February 2026), while monthly leads grew 6x (19.5 → 120 a month) on about twice the monthly spend.
Eight straight months with 100+ leads a month (September 2025 – April 2026).
The main campaign, built around "SEO Is Dead", produced 1,280 leads at $123.36 each.
1,477 leads from JetAds Meta campaigns at $127.06 each (May 2025 – October 2026).
Costs have risen since mid-2026: July–September 2026 averaged $175.29 per lead, at about 70 leads a month.
PRE-STANDARD. Platform-reported by Meta and Google Ads, May 2025 – October 26, 2026, in USD, for JetAds-run campaigns only (campaigns run by another agency in the same account are excluded). Leads are form submissions, not signed clients.
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