Case study · LedgersOnline
4.8x more form leads, at the same cost per lead
How JetAds rebuilt Google Ads for LedgersOnline so paid clicks turned into enquiries.
- Professional services
- B2B
Google Ads
- Client
- LedgersOnline
- Industry
- Outsourced & virtual bookkeeping, payroll and tax for Canadian businesses
- Location
- Canada
- Channels
- Google Ads
- Engagement
- October 2024 – present
- Website
- ledgersonline.com ↗
4.8x
Form leads
Jul–Sep 2024 vs Jul–Sep 2026 (9 → 43)
10x
Share of clicks that became form leads (0.36% → 3.86%)
Oct 2023–Sep 2024 vs Oct 2025–Sep 2026
487
Conversions at CAD $153.52 each
Oct 2024 – Oct 2026
The challenge
Before JetAds, the account ran mostly on Performance Max and dynamic search ads.
Clicks were cheap.
But only 0.36% of them turned into a contact-form lead (October 2023 – September 2024).
Cheap traffic, very few enquiries.
What we did
- 01
Rebuilt around intent
Replaced Performance Max and dynamic search ads with Search campaigns split by what people actually search for: tax, general bookkeeping, location-based, financial reporting and accountant searches.
- 02
Separated the brand
Brand searches got their own campaign, which became the cheapest steady lead source.
- 03
Tested and cut
Competitor and bottom-of-funnel tests that didn't convert were switched off.
The results
Form leads, same quarter two years apart
Share of clicks that became form leads
Form leads grew 4.8x for the same quarter two years apart (July–September 2024: 9 · July–September 2026: 43) on 4.8x the spend, while cost per lead held at about CAD $227.
The share of clicks that became form leads rose about 10x, from 0.36% (Oct 2023 – Sep 2024) to 3.86% (Oct 2025 – Sep 2026). We traded cheap clicks for high-intent ones.
Over two years (October 2024 – October 2026): CAD $74,803 in spend produced 487 conversions, 425 contact-form leads and 62 call conversions, at CAD $153.52 each.
PRE-STANDARD. Platform-reported by Google Ads, October 2023 – October 26, 2026, in CAD. Form leads are tracked contact-form submissions, not signed clients.
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