Case study · Fray Fitness

Increasing Fitness Equipment Sales by 55% at 4.7x ROAS

Fray Fitness grew out of one man's passion for fitness into a family of fitness professionals building high-quality, affordable equipment for every level of athlete.

Fitness Equipment
Meta Ads
Google Ads

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Fray Fitness

Client: Fray Fitness
Service provided: Paid Advertising Strategy
Timeline: 10 months
Channels: Meta · Google
Website: frayfitness.com ↗

55%

Sales growth

4.7x

Reported ROAS

The challenge

Fray Fitness has been one of the fastest-growing fitness equipment brands in the USA, letting commercial gyms and home-gym enthusiasts alike build a fitness playground any gym rat would be pumped to call home.

What we did

01
High-impact strategies that drove scalable growth
We built a high-ROI strategy across Meta and Google, search and shopping ads against in-demand products, and premium image and video ads on Facebook to carry promotions. Precise tracking and forecasting let profitable campaigns scale fast while unprofitable ones were cut, creating fast feedback loops and reliable month-to-month forecasting. Daily split-testing across ad groups, creative variations and targeting identified the highest-ROAS ads, which were then scaled aggressively while wasted spend was minimized.

The results

Building the acquisition machine

Fray came to JetAds with minimal digital advertising, no clear strategy and no performance metrics. We built the foundation from the ground up, starting with tracking and ROI measurement across Meta and Google.

With no prior data, rapid split-testing across messaging and creative angles surfaced the most effective customer segments, and once winners were found, the strategy was scaled aggressively.