Skyrocketing to $5.4M revenue at 12.5x ROAS
Alacrity Academy runs an immersive digital marketing bootcamp that equips students with skills across search engine marketing, social media strategy and content creation, taught by industry veterans.
- Client
- Alacrity Canada
- Service provided
- Paid Advertising, Landing Page Dev.
- Timeline
- 12 months
- Channels
- Meta · Google · Email
Revenue generated
$5.4M
Reported ROAS
12.5x
Students enrolled
7,500
Born out of a national funding program
Alacrity Academy grew out of the Government of Canada-backed CDAP program, which funded small businesses to learn digital marketing. Out of that came Alacrity Academy and its Digital Marketing Bootcamp.
$5.4M in revenue and 7,500 students
A multi-channel funnel strategy combining paid advertising with email nurture sequences drove $5.4M in revenue and enrolled 7,500 students.
We built and continuously optimized custom landing pages so the experience from ad click to enrollment stayed seamless, and used the JetAds mechanism to identify winning ads, refine creative and lift conversion rate.
From $0 to thousands of students
The challenge was scaling from zero in a saturated digital education market: growing student acquisition against heavy competition, holding ROAS while scaling spend across platforms, and converting interest into commitment for a high-value program.
"With JetAds' help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day."
Jonathan Belliveau, Head of Marketing, Alacrity AcademyPRE-STANDARD. Revenue and ROAS are client-reported across the engagement window, without a locked baseline or declared exclusions.