Case study · Alacrity Canada
Skyrocketing To $5.4M Revenue at 12.5x ROAS
Alacrity Academy runs an immersive digital marketing bootcamp that equips students with skills across search engine marketing, social media strategy and content creation, taught by industry veterans.
- Education
Meta Ads
Google Ads
- Client
- Alacrity Canada
- Service provided
- Paid Advertising, Landing Page Dev.
- Timeline
- 12 months
- Channels
- Meta · Google · Email
- Website
- alacritycanada.com ↗
$5.4M
Revenue generated
12.5x
Reported ROAS
7,500
Students enrolled
The challenge
Alacrity Academy grew out of the Government of Canada-backed CDAP program, which funded small businesses to learn digital marketing. Out of that came Alacrity Academy and its Digital Marketing Bootcamp.
What we did
- 01
$5.4M in revenue and 7,500 students
A multi-channel funnel strategy combining paid advertising with email nurture sequences drove $5.4M in revenue and enrolled 7,500 students. We built and continuously optimized custom landing pages so the experience from ad click to enrollment stayed smooth, and used the JetAds mechanism to identify winning ads, refine creative and lift conversion rate.
The results
From $0 to thousands of students
The challenge was scaling from zero in a saturated digital education market: growing student acquisition against heavy competition, holding ROAS while scaling spend across platforms, and converting interest into commitment for a high-value program.
“With JetAds' help, we've grown our business consistently each month. They've been easy to communicate with and freed me up to focus on the day-to-day.”
PRE-STANDARD. Revenue and ROAS are client-reported across the engagement window, without a locked baseline or declared exclusions.
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