Scaled ad revenue by 61% at a 1.9 ROAS
One of the world's biggest online piano education platforms, with over 2 million YouTube subscribers, world-class piano lessons, a supportive community and the Pianote coaching team.
- Client
- Pianote
- Service provided
- Paid Advertising Management
- Timeline
- 24 weeks
- Channels
- Meta · Google
Ad revenue growth
61%
Reported ROAS
1.9x
Adding jet fuel to ad ROI
Pianote has been one of the fastest-growing names in piano education for a decade. Their platform had already transformed the musical journeys of hundreds of thousands of players, but countless keyboard enthusiasts still hadn't heard of it.
Doubling revenue year over year
We began by simplifying Pianote's ad structure. After years of running multiple offers and a multi-stage sales process across Meta and Google, campaigns had grown unnecessarily complex, so we streamlined the funnel around one clear objective.
Frequent promotions and trial offers required a precise understanding of lifetime ROI across the funnel, so we introduced a data-driven framework for allocating budget at every stage.
Finally, we applied problem-first creative strategy, AI-first media buying and systematic account optimization to identify top-performing angles and scale them with confidence.
Streamlined ad strategy for scalable growth
Consolidated accounts and grouped budgets on Meta and Google boosted efficiency and automatically funnelled spend to the best performers.
An ROI calculator and media plan built with Pianote's team made value-per-action visible, so budget could be tracked, forecast and allocated precisely.
Daily testing across creative, targeting, budgets and keywords lowered CPL and CPT, enabling aggressive but efficient scale.
"We've been working with JetAds for a few months, and they've been fantastic. They know everything about media buying and put a lot of care into all our campaigns. We've seen great results from their work (increasing our ROAS). Also, they're just good people to work with."
PRE-STANDARD. Scale percentage and ROAS are platform-reported. Under the Standard, the same engagement would be reported as baseline revenue, excluded revenue, and verified lift.