Case study · Drumeo
3.3x return on ad spend
Drumeo is the world's biggest online drum lesson platform. JetAds runs its Meta and Google ads: launch promos, free lessons that grow the list, and campaigns that turn new drummers into free trials.
- Education
- Subscription
Meta Ads
Google Ads
- Client
- Drumeo (a Musora brand)
- Industry
- Online drum lessons, subscription
- Location
- Global
- Channels
- Meta · Google
- Engagement
- 2023 to present
- Website
- drumeo.com
- Website
- drumeo.com ↗
3.3x
Return on promo campaigns
All promo campaigns · Meta · Sep 2023 to Oct 2026
806,645
Leads at $1.33 each
Lead magnet campaigns · Meta
5.37x
Google ROAS in 2025
Up from 2.49x in 2023 · CAD
5.98x
Best single promo
New Year 2024 · Meta
The challenge
Drumeo sells memberships, courses and gear.
It runs promos all year: New Year, anniversaries, Black Friday, summer sales and product launches.
Each launch window is short, so the ads have to work from day one.
At the same time, Drumeo needed a steady flow of new leads and free trials.
The account had nearly two decades of ad history, spread across accounts and campaigns that had grown complicated.
What we did
- 01
Merged and simplified
We merged and simplified the ad accounts and campaigns, and grouped budgets on Meta and Google so the best ads get more spend from day one.
- 02
An ROI calculator and media plan
Built with Drumeo's team, so every dollar for leads, trials and promos is planned across the year.
- 03
A campaign for every promo
Each launch gets its own campaign, creative and budget on Meta, plus its own Performance Max campaign on Google.
- 04
Free lessons that build the list
Always-on lead magnets like Easy Rudiments and Fastest Way, plus gear giveaways for low-cost leads.
- 05
Evergreen trial campaigns
Always-on campaigns on Meta, and Performance Max plus dynamic search on Google, all built to drive free-trial starts.
- 06
Daily testing
Daily tests across creative, targeting, budgets and keywords.
The results
Promo launches · Meta-reported return
Purchase value divided by spend, USD. Promos with $15K+ in spend, Sep 2023 to Oct 2026.
Drumeo on Google, by year
Bars = conversion value growth, indexed to 2023 = 100 · line = return on ad spend. 2026 is January to October.
Promo campaigns on Meta returned 3.33x across every launch.
The New Year 2024 promo alone returned 5.98x.
Lead magnet campaigns brought in 806,645 leads at $1.33 each.
Gear giveaways brought in leads for as little as $0.17 each.
Evergreen trial campaigns on Meta drove thousands of free-trial starts at $68.43 each. In Q3 2026, the drums trial campaign ran at $49.16 per trial.
On Google, Drumeo's return climbed from 2.49x in 2023 to 4.14x in 2024 and 5.37x in 2025.
Leaving out branded search, Google's return went from 1.21x in 2023 to 4.26x in 2025.
Black Friday 2025 on Google returned 11.2x.
On Google, trial campaigns ran at CA$28.95 per conversion.
“The JetAds crew has managed our Drumeo campaigns with professionalism, flexibility and expertise. The way they reinvented our audience targeting has led to some of our most successful ad campaigns of all time. And they're always available for last-minute changes. Our ad spend is in good hands with JetAds.”
PRE-STANDARD. All figures are platform-reported. Meta (USD): campaigns named for Drumeo or drums, September 27, 2023 to October 31, 2026. Google Ads (CAD): campaigns named for Drumeo or drums, January 2023 to October 31, 2026. Musora-wide campaigns (course-to-trial and app installs) are not included. Purchase value uses Meta's default attribution. Google conversion value combines several conversion actions, including branded search. Meta and Google attribute conversions independently, so their results are not added together. Trials are free-trial starts, not paid subscriptions.
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