Case study · drumeo

Scaled ad revenue by 103% at a 3.6 ROAS

The world's biggest online drum education platform, world-class drum lessons, a supportive community, thousands of play-along tracks, and dozens of Netflix-style drumming shows.

EducationMeta AdsGoogle Ads
Drumeo case study
Drumeo logo
Client
Drumeo
Service provided
Paid Advertising Management
Timeline
24 weeks
Channels
Meta · Google
drumeo.com →

Ad revenue growth

103%

Reported ROAS

3.6x

Smarter structure, stronger results

JetAds partnered with the Drumeo team to create a scalable, efficient ad system.

We began by combining and simplifying ad accounts, merging campaigns into a streamlined structure that boosted efficiency and funnelled spend toward top-performing ads.

We then introduced an ROI calculator and media plan, giving clear visibility into performance and ensuring budgets were allocated for maximum impact across the year.

Drumeo: Smarter structure, stronger results

Building a smarter path to scale

With nearly two decades of ad history, Drumeo had a strong foundation ready to build on. We streamlined the accounts, enhanced ROI visibility, and developed a data-driven media plan that directed spend toward the biggest opportunities.

Continuous testing turned a rich history of insight into strategies that reduced cost per lead and cost per trial while creating a system built for long-term growth.

Drumeo: Building a smarter path to scale

Streamlined ad strategy for scalable growth

Grouped budgets on Meta and Google improved efficiency and allowed top-performing ads to automatically capture more spend from day one.

The ROI calculator and media plan made budget allocation explicit across lead generation, trial and promotional campaigns, so every dollar had a job.

Daily testing across creative, targeting, budgets and keywords consistently lowered CPL and CPT, which created the confidence to scale spend without watching efficiency collapse.

Drumeo: Streamlined ad strategy for scalable growth
Drumeo campaign
"The JetAds crew has managed our Drumeo campaigns with professionalism, flexibility and expertise. The way they reinvented our audience targeting has led to some of our most successful ad campaigns of all time. And they're always available for last-minute changes. Our ad spend is in good hands with JetAds."
Dylan W, VP Brand MarketingDylan W, VP Brand Marketing

PRE-STANDARD. The 3.6 ROAS figure is platform-reported and was not measured against a locked baseline with declared exclusions or a server-side signal install. Under the Standard it would be restated as verified lift against a trailing 90-day baseline.

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