Case study · Cognito Health
Virtual Mental Health Clinic Cuts Ad Costs 55% With Google Ads
Cognito Health is a Canadian virtual mental health clinic offering ADHD assessments, nurse practitioner-led treatment and 1-on-1 CBT for anxiety, depression, insomnia and more. JetAds rebuilt their Google Ads around high-intent searches and real patient sign-ups, cutting acquisition costs by 55%.
- Healthcare
- Mental Health
Google Ads
- Client
- Cognito Health
- Service provided
- Google Ads
- Channels
- Search · Performance Max
- Category
- Virtual Mental Health (Canada)
- Website
- getcognito.ca ↗
55%
Lower ad costs
The challenge
Campaigns for ADHD, anxiety, depression and insomnia were overlapping and competing for the same searches. We restructured the account by program so budget flowed to the searches that actually turned into patient sign-ups.
What we did
- 01
Feeding Google better data
We fixed conversion tracking so Google optimized toward completed intakes instead of soft signals like page visits, then tightened keyword and search-term targeting to cut wasted spend.
The results
Scaling what worked
With acquisition costs down 55%, budget could move toward the highest-intent searches, like virtual ADHD assessments, growing patient volume without giving the savings back.
How a virtual mental health clinic cut ad costs 55% with Google Ads
“Hear the full story from the Cognito Health team in the interview below.”
PRE-STANDARD. Cost figures are platform-reported for the engagement window.
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